The Adopt-a-Reader Campaign provides an opportunity for HIPPY families to “adopt” other parents in their community for a three-week campaign that focuses on parent-child bonding through reading. The mother-to-mother community-centred approach allows the campaign to reach even the most isolated families. Each adopted family is generously provided books from First Book Canada. During the campaign, which is usually held each spring, families are encouraged to spend approximately 10-15 minutes a day reading with their pre-school aged children.
The ultimate goal of the Adopt-a-Reader program is to encourage 1,000 families (500 HIPPY families and 500 non-HIPPY families) to read a total of 150,000 minutes over 15 days.